RECRUITMENT ADVERTISING CAMPAIGN
These digital ads were designed using Adobe Photoshop and Adobe Animate.
The intention of this campaign is to expose the target audience to career openings at Driver’s Way in the Birmingham, Alabama area. The client requested that a car drive through the middle of the ad to offer an eye-catching experience to the viewer. Masking and tweens were used to create the car’s motion in Animate, while the background elements were designed using Photoshop. The campaign’s target audience is anyone with mechanic experience regardless of having a college degree.
This campaign was served through Alabama Media Group’s AL.com in February 2020.
