During conferences and tradeshows, LaFleur Marketing’s sales team noticed that many small legal firms were interested in LaFleur Marketing’s services, but did not have the necessary funds to support a full marketing plan. This revealed an untapped audience, leading to the development of a new offering targeting growing legal firms.
This landing page intends to persuade the user to schedule a meeting with a member of LaFleur Marketing’s sales team. The page begins with a strong value statement in the headline and showcases warm, human-centered imagery. The image is inviting and conveys a sense of productivity and collaboration. Close beneath the headline and hero image, a large black button serves as the first call-to-action, asking the user to schedule a call with LaFleur Marketing.
Next, the page showcases the services and potential add-ons included in the offering. This provides value to the user early on, presenting enough information to influence conversion. The add-ons are immediately followed by a bold call-to-action block that grabs the user’s eye and offers another link to schedule a meeting.
If the user is still not ready to convert, a testimonial offers credibility to LaFleur Marketing’s services. Below the testimonial, a link to order Chip LaFleur’s book is featured. This serves as another means of building credibility with the user and advertising the book to anyone who has yet to read it. To wrap up the page, one last, bold call-to-action acts as the final conversion point.
