Financial Services Together webinar campaign

This campaign promotes Crowe’s second Financial Services TogetHER event. The event celebrates and uplifts women in the financial services industry and aims to increase diversity in this space.

WEBINAR DECK AND BRANDING

2024’s Financial Services TogetHER event was a virtual webinar titled, “The Power of &.” The webinar included a panel of insightful professionals who discussed their experiences working in financial services not only as women but as members of other minority groups as well. When developing the visual brand of this campaign, I focused on the concept of unapologetically standing out and being seen in an industry dominated by men. I chose bright, bold colors and a large script ampersand to illustrate this concept and bring energy to the webinar. The imagery showed diverse women happily working together, conveying the importance of women uplifting each other.

EMAIL INVITATION BANNER AND WEBINAR PORTAL

Along with the webinar deck, I designed an email invitation banner and supporting graphics for the virtual webinar portal. The email banner was the first touchpoint prospective attendees had with the webinar, so I designed it to be simple, yet eye-catching. This captivates the viewer, persuading them to read the event details in the body of the email. Using the same imagery as the webinar deck created a visual consistency across the campaign. The supporting graphics for the webinar portal continued to produce a sense of energy and cohesion within the campaign. The large, amber bar at the top served as an anchor showcasing Crowe’s logo and the name of the event, while the dark indigo provided a contrasting backdrop to the bold colors. The Diversity, Equity, & Inclusion graphic on the right side of the portal promoted Crowe’s efforts in this space, including a click-through for attendees to learn more.