ACAMS conference

The Association of Certified Anti-Money Laundering Specialists (ACAMS) conference is a yearly gathering of financial crime prevention leaders. The event covers topics such as cybersecurity, legal compliance, privacy, and technology. These assets were designed for Crowe’s booth and social media in 2023.

BOOTH DESIGN

I designed the booth to be both informational and a means for gathering market research. The main, interactive center panel asked visitors “What’s on your financial crime prevention wish list?” inviting them to contribute their answers on a sticky note. The left and right sides of the booth were divided between information focused on Crowe’s financial crime services and outsourced review services, allowing a balance of specialization and range of offerings. As seen in the photos, the interactive element of the booth was a hit! Crowe gathered much insight into their audience and their most important financial crime prevention needs.

HYPE VIDEOS

To create even more visual interest, I edited two hype videos to be played on a loop on each side of the booth. The videos were produced with Adobe After Effects and offered more information into Crowe’s financial crime and outsourced review services. Along with acting as an eye-catching element at the conference booth, the videos were also intended to convince attendees to stop and watch for a couple of seconds making them available for conversation with a Crowe representative.

QR CODE CARD AND STICKERS

Once an attendee decided to check out Crowe’s booth, they were offered several options for take-home materials and swag. I designed both a QR code card and stickers as promotional items. The front and back of the QR code card continue the amber and indigo color association between Crowe’s financial crime and outsourced review services. The stickers offer a fun, unique addition to a laptop or water bottle.

SOCIAL MEDIA

These LinkedIn post images were designed to continue Crowe’s promotion of their services after the conclusion of the ACAMS conference. They were posted as a follow-up reminder to anyone who either was not able to attend the conference or visited Crowe’s booth but hasn’t begun conversations with a representative yet. The post images use the same branding elements and color associations as the conference booth, further creating a connection to the campaign as a whole.